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How effective could you be if every dollar of R&D enhanced customer value?    
Transition Engineering as a Discipline
Any company introducing a new technology must somehow convert an idea into reality. Depending upon the specifics of the technology, the stages of the development can include as many as eight steps.
  • Identifying the need
  • Understanding the science and technology
  • Evaluating and identifying potential markets
  • Brassboard development
  • Prototype development
  • Design and manufacturing
  • Product qualification
  • Marketing
Smaller companies usually have a high degree of expertise in a few of the steps above, but even larger companies may be lacking expertise in technologies out of their core disciplines. And even mature organizations that have expertise in each of these areas run into difficulties when transitioning from one stage to the next.

Even in situations where stakeholders are aware of the need to consider customer needs early in the development process it is often difficult to translate nebulous statements of desire into specific development targets. The "engineering" in "transition engineering" gives you a detailed roadmap for product development, which means your research and development dollars are spent only where they will directly impact value delivered to your customer.

TE Examples
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